Can You Have Multiple Etsy Shops?

Etsy is an online marketplace that currently has about 96 million active buyers. As such, there’s a high chance that someone will find your store and buy your products.

However, there are also more than seven million active sellers you need to compete with on a daily basis.

That’s why it is understandable for some sellers to consider opening several Etsy shops.

That said, can you have multiple Etsy shops? More importantly, is it even a good idea?

We’ll answer these questions and more to help you make a good business decision and not violate any of the platform’s rules.

We’ll also introduce you to Alura, a tool that can help Etsy sellers with either single or multiple stores.

Can You Have Multiple Etsy Shops?

Fortunately, yes, you can have multiple Etsy shops as long as each store complies with the platform’s seller policies.

Also, you must use a different email address for each store or Etsy account you will open under your name.

For Etsy payments, the platform allows you to use the same credit card or bank account for all the stores you open.

Another piece of information you need to keep in mind is transparency to help you gain more customer trust.

That’s why it is best to list down all your Etsy shops in public seller products.

Lastly, know that not every store you open will get approved. You would need to provide Etsy with valid reasons why you’re opening another store.

Why Have Multiple Etsy Shops?

Knowing the valid reasons you should have more than one store is essential because you need them to get Etsy’s approval.

It will also ensure that you are not wasting time, effort, and money managing and maintaining multiple stores.

You’ll sell completely different products.

Listing entirely different products in one store isn’t a good idea because you have two different target audiences.

Not only will it be messy, but your potential customers might also get distracted and frustrated.

It will be easier and less time-consuming for them to see several related sub-categories rather than different categories with multiple sub-categories.

For example, a store with a Hand-Knitted Items category with several related sub-categories is better than one with a Wood Furniture category and a Woven Items category.

Your products have different terms of use and/or target audiences.

Keep in mind that you can’t open a second store just so you can improve your store’s search ranking.

Otherwise, Etsy can flag it as a duplicate listing, leading to the suspension or deletion of the seller account.

That said, you may sell the same products in two different stores as long as each store has a different target audience and terms of use.

Suppose you created your digital products using Canva or Photoshop. Some are for personal use, while the rest is for commercial use.

In that case, having one store for each is a must because you have two different target audiences.

Also, the terms of service or policies for these products will usually be different.

Another example is when you’re selling physical and digital versions of your products, such as printable and printed invitations.

Surely, these products will have different terms of use.

Even so, don’t expect that each customer will read all listing descriptions and information on your store.

Thus, you might encounter customers asking when their orders will be shipped when they actually ordered a printable or digital invitation instead of a printed one.

Having one store for each will save you time from answering unnecessary queries and prevent customer confusion, frustration, and disappointment.

Can You Combine Two Etsy Shops?

One of the disadvantages of having two or more Etsy stores is that you need to log out of the other account before logging in to your second store.

Or, you would need to use different browsers for each.

That is why many wonder if they can combine their two shops for easier management.

You can’t combine your Etsy Shops per se, but you can manage your sales events under one Etsy On Sale account.

All you have to do is follow these steps:

Step 1: Log in to your Etsy On Sale account.

Step 2: Click the My Shops tab.

Step 3: Click “Add another shop,” prompting you to sign in to your Etsy account.

Step 4: Type in the log-in details of the additional Etsy store you want to add and authorize access.

And that’s it! You’re done!

Now, when you log in to your Etsy On Sale account, you should be able to see your authorized shops and select a specific store you want to manage.

Read also: How to Sell Canva Templates on Etsy

How Can the Alura Tool Help Multi- and Single Etsy Store Owners?

As one of the most popular and continually growing online marketplaces, you need to amp up your game as an Etsy seller.

That is especially true if you are new to the platform or haven’t established a good customer base yet.

After all, you are not the only one selling vintage pieces, crocheted items, wood carvings, or any Etsy-approved products.

Plus, customers won’t scan through all the stores selling the item they want to purchase.

It will help if you look for ways for your target audience to find you quickly and easily. For that, platforms like Alura have your back.

Specifically designed for new and seasoned Etsy sellers, this platform has the essential tools for scaling up and managing your stores, namely:

Keyword Finder

Keywords are the words or phrases most commonly used by buyers when searching for a product on Etsy.

The more you use the right keywords when writing your content, the more your products and store will be among the top results.

Even better, Alura doesn’t only have a list of keywords obtained from Etsy data, but they also integrated Google’s trend report.

Thus, with this tool, customers using Google to search for products will also most likely find your Etsy store because it will rank well on the search engine.

Product Research

Knowing what the most in-demand items on Etsy are will give you an idea of how competitive both a product and a keyword are.

Hence, you’ll be able to create better new listings and improve old ones.

This is the primary benefit of Alura’s Product Research Chrome Extension.

It also provides trend analyses, so you will be able to find market opportunities before any of your competition.

Other essential pieces of information that this tool’s feature provides are:

• Revenue and sales estimates

• Data export

• Tag analyses

• The number of favorites for a product or keyword

Listing Optimization

Another great feature to help your product listing’s ranking or visibility is Alura’s Listing Helper. It analyzes and rates your listing’s photo, title, sales history, and description tag.

Not only will you receive a listing score, but you will be provided with recommendations to improve your listing.

Followup Reminder

Customer service and feedback play a significant role in ensuring you gain customers and retain them.

Even if customers find your listing or store, some won’t consider purchasing if you have bad reviews or no reviews at all.

Alura’s Followup Reminder tool will be helpful in this area because it helps users build better client relations and get more reviews.

Related read: How Much Does Etsy Charge?

Opening and Managing Multiple Etsy Stores

To end, the answer to the question “Can you have multiple Etsy shops?” is a resounding “Yes!”

You can open as many stores as you want as long as you don’t break any rules and you’re sure you can manage them well.

Therefore, evaluate how much time you can spend growing and managing one or more stores and how many products you can produce.

Whether you have one or a few, always find tools that can help your store grow. The all-in-one platform, Alura, is one of the best options out there.